Great kid benefits for Family and above memberships!
I wanted to do a mid-week post about a little change to our Family Kid's Membership cards to help you engage with our youth at the Museum, as my Friday post will talk more about engaging kids at the desk:First what is the Kid's Membership card and the benefits associated?
For Family memberships and above any youth 17 and under receive their own Membership card!
It is a really cute card with Fireflies on the front.
With this card they can bring in an adult with them that is not listed on the membership card. WHAT does this mean!???
Example#1
If a youth comes to the Museum and brings, lets say, their nanny, but the nanny is not listed as one of the adults on the card- the nanny would still be able to get in.
Example#2
A grandmother purchased a membership and added her grandchildren to the membership. The grandmother, grandchildren (with membership card) and the children's parents come for a visit- 3 adults and youth- they would all get in under the membership since each youth can bring in an adult with them. Since this scenario is very confusing, it is not something we should use as a selling feature, but just to know when they come to visit with their kid's card.
Example #1 is a great selling feature, especially for grandparents.
When processing Example #2, use the Guest Pass for the additional adult that is with the youth.
Lani and I have discussed 2 little improvement to the kid's cards:
#1 Right now we do not give out the kid's cards when a family and above membership is purchased, but I think that is a missed opportunity to interact with kids at the desk.
So, when time permits- you can now fill out kids membership cards and give them to the kids on-the-spot! Mark on the membership form in the notes section that you handed out the kid's cards, so Membership does send a second set in the mail.
When you give the cards to them, make it fun and special that they are now a member!!
If it is busy you do not have to do this, just let them know about the frequent visit program and that they will receive the cards in the mail.
BE SURE TO MARK ON THE MEMBERSHIP FORM THAT YOU ALREADY GAVE OUT THE KIDS CARDS!
#2 When a youth presents their membership card at check-in- make it special that they are presenting it to you. Let me tell you what a big deal it is for them to remember to bring it- we should reward them and make it worth while.
We now have an incentive program to reward them when the present their card at the desk!!
In the 1st cabinet their are stamp letters. Each time a youth presents their card we will give them a letter. Once they spell out the word PHXART, they will get a prize!
Here is what you can do with kids to get them excited about being a member:
When a family checks in with their family membership, ask the kids if they brought their cards. Sometimes they may not event know about them!
Let them know about the frequent visit program, and ask them if they would like a temporary card with a stamp on it for their visit. Tell them we can combine it next time they come in with their card.
If they lost their card, you can give them a new one!
have fun with this- you will see how much it turns an apprehensive youth into one that is excited about the Museum:)

